Carolina Herrera × Project Paz
Carolina Herrera × Project Paz
Fashion / Social Impact
Fashion / Social Impact
2017
2017
Assigment
Assigment
Bringing a social-impact mission into a luxury product collaboration.
Bringing a social-impact mission into a luxury product collaboration.
Bringing a social-impact mission into a luxury product collaboration.
Role
Role
Creative Direction Product Design Design Collaboration
Creative Direction Product Design Design Collaboration
Challenge
Challenge
The collaboration needed to bring Project Paz’s identity and mission into a Carolina Herrera product without compromising the language of the luxury brand.
The collaboration needed to bring Project Paz’s identity and mission into a Carolina Herrera product without compromising the language of the luxury brand.
Approach
Approach
AG Studio founder Adal Gutierrez collaborated with the Carolina Herrera product team on a limited-edition leather bracelet, integrating Project Paz’s heart-shaped bird into the product design and inscription.
AG Studio founder Adal Gutierrez collaborated with the Carolina Herrera product team on a limited-edition leather bracelet, integrating Project Paz’s heart-shaped bird into the product design and inscription.
Outcome
Outcome
The bracelet launched through Carolina Herrera as a fundraising product supporting Project Paz’s education work in Mexico.
The bracelet launched through Carolina Herrera as a fundraising product supporting Project Paz’s education work in Mexico.
