A lot of my work is about finding a creative solution to a complicated business problem, then helping different teams see it clearly so everyone moves in the same direction. Different teams come at the work with different priorities. I connect those perspectives, shape the creative direction, and stay with it through execution.

I’ve spent 15+ years in NYC working across agencies and in-house teams, including eight years in personal finance and tech. My point of view is also shaped by living and working across the U.S. and Latin America, and by a broader interest in culture, people, and place.