Ginger Elizabeth Chocolates
Ginger Elizabeth Chocolates
Food / Lifestyle
Food / Lifestyle
2024
2024
Assigment
Assigment
Turning a successful retail brand into a stronger digital shopping experience.
Turning a successful retail brand into a stronger digital shopping experience.
Turning a successful retail brand into a stronger digital shopping experience.
Role
Role
Strategy Creative Direction Digital Design Copy
Strategy Creative Direction Digital Design Copy
Challenge
Challenge
The retail brand had established a strong following, but its website no longer reflected the quality of the physical experience. Marketing priorities and team responsibilities also needed greater clarity.
The retail brand had established a strong following, but its website no longer reflected the quality of the physical experience. Marketing priorities and team responsibilities also needed greater clarity.
Approach
Approach
AG Studio helped facilitate an executive retreat around the founder’s five-year vision, then translated those priorities into a new ecommerce experience. We assembled and directed the design and development team through launch.
AG Studio helped facilitate an executive retreat around the founder’s five-year vision, then translated those priorities into a new ecommerce experience. We assembled and directed the design and development team through launch.
Outcome
Outcome
The new site brought the online experience in line with the retail brand and increased online conversion by 35% after launch.
The new site brought the online experience in line with the retail brand and increased online conversion by 35% after launch.
