L’Oréal Groupe Brands
L’Oréal Groupe Brands
Beauty / Lifestyle
Beauty / Lifestyle
2025
2025
Assigment
Assigment
Bringing beauty editorial direction into a social-first format.
Bringing beauty editorial direction into a social-first format.
Bringing beauty editorial direction into a social-first format.
Role
Role
Creative Direction Art Direction Creative Production
Creative Direction Art Direction Creative Production
Challenge
Challenge
L’Oréal needed a series of social videos for Prada Beauty, Valentino Beauty, Kiehl’s, and Urban Decay, each with its own brand expression and a format native to social.
L’Oréal needed a series of social videos for Prada Beauty, Valentino Beauty, Kiehl’s, and Urban Decay, each with its own brand expression and a format native to social.
Approach
Approach
AG Studio led creative production from pre-production through post, adapting scripts, sourcing locations, coordinating casting, and guiding the edit. We assembled the specialist team and art-directed the sets for each brand.
AG Studio led creative production from pre-production through post, adapting scripts, sourcing locations, coordinating casting, and guiding the edit. We assembled the specialist team and art-directed the sets for each brand.
Outcome
Outcome
A series of short-form videos across four global beauty brands, combining editorial polish with a social-first feel.
A series of short-form videos across four global beauty brands, combining editorial polish with a social-first feel.
