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Multidisciplinary Creative Director in Brooklyn, NY.

With 10+ years of experience, I’ve led brand, product, and content for award-winning fintech platforms, e-commerce brands, and digital tools. I bring together strategy, design, and storytelling to create thoughtful, refined, and connected experiences.
 
My work has been recognized by Fast Company’s Innovation by Design Awards and published in Vogue Latinoamérica.

Experience

Brand and creative direction
Campaign strategy and storytelling
Design systems and visual identity
UI/UX design
Multi-platform content
Cross-functional leadership

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Elevating Executive & Investor Communications

SPORTS TECH

Art Direction, Communication Design

Creating an Award-Winning Educational Tool

EDTECH (PERSONAL FINANCE)

Creative Direction, Product Design, Content Strategy

Directing a Social Video Series for Global Beauty Brands

BEAUTY

Creative Production, Art Direction

Building a Fintech Brand from Vision to 4MM Downloads

FINTECH

Creative Direction, Brand Identity, Product Design

Designing a Visual Identity for Global Report Series

CORPORATE SOCIAL RESPONSIBILITY

Art Direction, Communication Design

Expanding Insurtech Products Through Data-Driven Design

INSURTECH

Product Strategy, UX and UI Design

Relaunching a Fashion Designer’s Online Vision

FASHION

Creative Direction, Website Design, Content Strategy

Podcast Connecting Money to Real Life

PERSONAL FINANCE

Creative Direction, Content Strategy

Elevating a Beloved California Chocolatier’s Website

FOOD & BEVERAGE

Creative Direction, Website Design

Crafting a Modern Brand Rooted in Traditional Craftsmanship

HOME GOODS

Creative Direction, Brand Identity, Website Design

Awards and press

2024 – Vogue Latinoamérica: Featured for Hispanic Heritage Month Edition as Creative Director.

2023 – Boundless: Named among the 5 Best Finance Apps and Websites for Immigrants.

2020 – 2022 B Lab: Best for the World Award for consumer impact, as Design Lead at Finhabits.

2020 – Fast Company: Innovation by Design Awards, Personal Finance Honoree for work at Finhabits.

2020 – Goldman Sachs: Launch With GS Black and Latinx Entrepreneur Cohort, Finhabits.

2018 – HPRA: ¡Bravo! Award for Technology Campaign of the Year, for creative work at Finhabits.

Other creative pursuits 

ACCESSORY DESIGN

Blending Carolina Herrera’s Iconic Elegance with Charity

WRITING & PODCASTING

Between Worlds Substack

WRITING

Culture Contributor for Vogue México y Latinoamérica

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